Want to know how to promote your blog?
How to get your blog to the people who want to see it?
These are questions that everyone running or marketing a blog asks.
And it’s easy to get discouraged…
There are already so many blogs out there!
Luckily, it’s absolutely possible to promote your blog to increase traffic or readership, or customers.
Below, I’ve got 18 tried and tested ways to promote your blog.
They cover all sorts of methods and venues.
Some are big, some are small.
You don’t have to do all of them.
But, they’re certainly worth a look.
Let’s get started!
How to promote your blog
1. Google My Business profile
Google My Business is what allows your business to appear in Google Maps results, in the local section of Google search results.
Also when someone types in your business name and location, in the right-side knowledge panel in search results, you can be easily found.
As Google gets better and better at delivering results by customer location, this free listing should be a priority.
The key to using your business profile to promote your business is to verify ownership of the listing through your free My Business account.
Once you own the property, you can optimize your listing to appear higher in the results.
If you rank on Google Maps or are in the local package of regular results pages, your business is practically promoted 24/7.
Even better, you can post to your Google company directly by putting attractive promotions in front of your target audience.
2. Implement SEO
SEO is a set of practices that align your website with Google’s ranking algorithm.
Because this algorithm is constantly evolving using machine learning and user behavior data to produce the most accurate and quality results, SEO is optimization for users – especially for those looking for what you have to offer.
SEO is not a single tactic, but many tactics that work together to improve your rank.
Also, because Google has location-based results, you’re just as likely to be on the front page of large companies – without spending a dime!
SEO tactics for promoting your business include:
- Keyword research (based on industry and location) for specific pages on your website.
- Produce original, high-quality content regularly with tagged images
- Maintain a high page load speed.
For more SEO tips feel free to read:
When your business is on the top of the page, Google virtually promotes your business to you – and not to anyone, but to people looking for what you have to offer.
It can’t be better!
3. Share content
A blog that shows you the expertise, accessibility, and real desire to help your audience is the perfect promotional tool for effective online promotion.
So don’t just post articles.
On social networks, through e-mail newsletters, you can turn them into downloadable guides to help you collect leads.
Moreover, if you produce quality content, your blog posts will likely be noticed by other credible websites that will mention and link to your site – promoting your business to you.
4. Use Google Ads
While SEO will help you get to the top of the results pages, it’s a long-term strategy that can take months, even years, to start seeing results.
For immediate exposure and if you have a budget, Google promotion is the way to go.
Google Ads appear right at the top of search results pages, above organic and local listings.
Google is by far the most popular search engine, not only because it controls most of the search engine traffic, but also because of its high level of flexibility, ad creation features, and detailed performance statistics.
Although mastering Google Ads takes time, as well as a lot of trial and error, an optimized campaign is well worth the investment.
Advertising on Google can be done through text ads on the Search Network or banner ads on the Display Network.
5. Web directories
Consumers typically visit online directories to search for and verify companies that fit their specific needs.
These sites tend to be authoritative, high-traffic, long-running websites, so it’s not uncommon for your profile page or business name to appear on the first page of Google through one of these domains.
Online registrations don’t take long to create and can help you improve your online presence by promoting your business to nearby customers.
Smaller web directories extract data from larger ones, which means that by creating listings on major sites, you’ll also start automatically appearing on smaller directories.
Below is a list of the top directories to get started.
All are free, but often have paid options for advanced features.
It’s one thing to create a listing, but it’s another to optimize it.
By filling in each field in your profiles, adding photos, and collecting reviews, you can improve the attractiveness of your business and rank higher than your competitors in search.
It is also important to make sure that the information in all your listings is consistent with the information on your website.
Inconsistencies can cause Google to raise an eyebrow about your online trust.
Lastly, make sure you monitor your registration and correct any inaccuracies that may occur when listings are completed automatically.
6. Get reviews
Reviews are an important part of the Local SEO process.
Because of that, they deserve their section.
The verbal recommendation is probably one of the most powerful ways to promote your business to the right people.
The reviews on your website are great, but the reviews on official platforms like Google are even better.
These websites can increase your exposure, and because they have measures in place to prevent fake reviews or spam, people trust reviews here more than anywhere else.
In addition, reviews are a major ranking factor for local search results.
Many online directories allow anyone to add a listing, so even if you haven’t listed your business, they may be there, collecting reviews.
Be sure to claim your listings whenever possible and monitor these sites frequently.
This way, you can respond to reviews.
It’s another great way to promote your business.
Not only can you resolve negative reviews, but how you respond to reviews can reveal your brand values and give potential customers an idea of what it’s like to do business with you.
7. Prioritize Facebook
Social networks are another free way to spread the word about your business.
The most popular business accounts are Facebook, Instagram, LinkedIn, and Twitter, but make sure you consider using other sites that may be specific to your niches, such as Pinterest or Reddit.
Facebook is one of the largest online social networks and can be a great way to keep in touch with existing customers and reach new customers.
Promoting your business on Facebook can vary greatly depending on your industry, but here are some basics:
- Create a Facebook business page with your contact information and a call-to-action.
- Use Facebook events to promote and maximize participation in your events
- Run live sessions on Facebook
8. Use LinkedIn
LinkedIn has become more than just a place to post your resume online.
It’s also a place to join group discussions, connect with potential customers, or form new partnerships.
Potential customers can visit your profile or company profile before doing business with you to find out how many employees you have and to get more information about the context of the company’s staff.
You can also promote your business indirectly on LinkedIn by providing insights into group discussions and/or providing links to relevant content on your website.
Make sure you always promote your content.
9. Upload videos to YouTube
Video marketing is a great way to promote your business, and YouTube allows you to do it for free!
Promoting your business through YouTube is an effective way to help customers connect with your business.
Creating a quick video of your business and then uploading it to YouTube gives you a great sales tool that you can post on the homepage of your website or share in emails to potential customers.
You can also post educational videos, tutorials, or instructions on your YouTube channel to be discovered by people looking for what your business has to offer.
As with the other paid strategies mentioned in this post, advertising on YouTube can be a rewarding investment if done correctly.
You can advertise on YouTube by creating video ads that are preceded by videos in the relevant categories, or by text ads that appear in search results.
You can read our YouTube monetization guide to learn more about this.
10. Target audience on Instagram
Despite being one of the most recently launched social networking platforms, Instagram is the third most popular platform on the market.
With its various post formats , there are a variety of ways to use Instagram to engage your audience and promote your business.
On Instagram you can:
- Promote hashtag sales and deals to expand coverage
- Organize contests with a free or discounted product/service to generate a positive buzz
- Provide tips and tutorials to stand out.
11. Share content on Twitter
Twitter is another free channel that can be used to promote your online business…
Especially if your audience is made up of young people between the ages of 18 and 24.
It tends to take a little more activity to build an audience, but if you’re constantly active, you can master the platform and take advantage of it.
You can promote products or services.
Or simply invite nearby customers to your physical location.
12. Use Pinterest
While Pinterest is primarily about sharing photos, the fact that your photos can link to your website creates an opportunity to promote your business and drive more traffic to your site.
Pinterest is especially powerful for e-commerce companies that want to reach a female audience (Pinterest users are strongly inclined towards female demographics).
If this suits your niche, we recommend that you consider using the Pinterest network.
13. Try TikTok
TikTok was launched only in 2016 but has already surpassed Twitter, LinkedIn, Snapchat, and Pinterest inactive users.
Its ease of use in creating special effects videos makes it an excellent video marketing platform.
You can go directly to the platform to offer videos with instructions or tutorials.
We recommend that you promote your new Tik Tok channel on other networks as well.
14. Join online communities
Join communities and groups relevant to your business or industry on LinkedIn, Reddit, and Facebook and give people good advice and suggestions when they have problems or questions.
Of course, make sure your profile information leads to your business profile.
This is a great way to build a genuine reputation and build strong connections with people who are relevant to your work.
What goes around comes around.
And remember that as you help a person with their questions, you are noticed by a thousand other silent people who will see your name and what you are doing.
15. Collaborate with influencers
Your business can be part of communities, both geographically and niche-focused, and influencers are celebrities in your niche.
They are not on the red carpet and do not host their talk shows, but they are very respected, extremely popular, and highly trusted experts in your niche.
Influencers have a large number of followers, which means that being mentioned by them can promote your business to a massive and relevant audience.
16. Get articles in the press
For some reason, the idea of broadcasting your business events to the local media is intimidating.
The truth is that local blogs, newspapers, and online publications are always looking for fresh content.
Contact your local news source and see if you can contribute to an article, whether it’s a resource list or an update about your business.
If your company’s story is compelling enough, you may be able to get someone else to post a recommended record.
You can also ask to write about an event you are hosting in your community, or you can invite a local writer to participate for free in exchange for a recap.
17. Form partnerships
Partnering with non-competitive companies that serve the same customers can be a great way to promote your business on your local network.
Once you’ve established a relationship, you can promote your services to each other through email lists, flyers, or coupons.
Don’t be afraid to be creative to maximize the promotional value of your partnership.
18. Email marketing
Email marketing has been around for centuries, but the strategy has never been less effective over time.
77% of people prefer to receive promotional messages via e-mail over other forms of communication.
Email is a popular channel for both consumers and businesses:
- People love to be informed.
- People are constantly checking their email.
- Email provides detailed reports.
- You can segment your targeted and personalized email lists.
- Email marketing generates an average return on investment of 30 times.
- Email marketing platforms offer flexibility, creativity, and, most importantly, ease of use.
There are a lot of options when it comes to promoting your business, regardless of your budget.
Implementing the strategies in this post is sure to work, especially if you’re constantly reviewing your strategy.
So, this is how you should promote your blog in 2022.
Results can be huge if you do it right.
Now I want you to tell me…
How do you promote your blog?
Comment down below!